Sociables
In Nabisco’s cracker portfolio, the Sociables brand had gone stale. We gave the brand a much needed refresh, by creating a new platform, messaging and identity system that positoned them as the perfect cracker for all things social.
![](https://freight.cargo.site/t/original/i/5fe4fc7787d19888b68752a74b78cbd2e930fc5eb444322b7a9fd4991eebd358/sociables_animation_1.gif)
![](https://freight.cargo.site/t/original/i/6482213e4ec9934eb2c51913385bfa5ca9c6f12d4fcbe5b9f6523f98414aa0af/McSherry_Sociables-3.jpg)
![](https://freight.cargo.site/t/original/i/470373e956635c3cc746e7c30f7f61918dd45c855b8163c37e5363edac1b02ac/socibales-shape-cycle.gif)
![](https://freight.cargo.site/t/original/i/ff906724eca7c9b46c8c95a4a3312f3649a74c0b7c8ef57e1bf04b8d4f358482/sociables-colors.png)
![](https://freight.cargo.site/t/original/i/bc7fb21739fe8cd9c0bbc20fd5e0dd9cebc07ec9456e68987195d73c23bd6e2c/sociables-logo.png)
![](https://freight.cargo.site/t/original/i/77621342aa812c3dfd0addbb0646c5de9e66a2d023bc10e106150c9f4fa57f57/icon_sociables-05.png)
The new brand platform, Feed Your Social Side, is all about encouraging consumers to use Sociables as a tool to not only satisfy their appetite for food but also for socializing.
![](https://freight.cargo.site/t/original/i/3d818161420fa0732b8c6c2d731fa7ef99987692cfc78828abe841e298f687b7/Comp-3.gif)
![](https://freight.cargo.site/t/original/i/4ff5bf62b86e1ab1b26d044bcfee05740319c2d8d488e9ccd6712686daf11852/sociables_social_avatar_2.png)
Along with the new visuals we crafted characters based on the six different cracker shapes and gave them a unique backstory.
![](https://freight.cargo.site/t/original/i/2ca537796689fd2d52a3c59423b40000c2689fd2923b259cd569ee1fdbb0b2a3/Product-Package-Presentation-Mockup.png)
![](https://freight.cargo.site/t/original/i/62ec76ec36fa2f0fb7cde5a0a3e05e7c4c9c1788cf8e5aefee9990d6c80081b8/Product-Package-Presentation-Back.png)
![](https://freight.cargo.site/t/original/i/3e6e5cef259f01478088999932b7281f93d52c7063c7b9edfaa4806ab83d0ebf/sociables-side-1.jpg)
![](https://freight.cargo.site/t/original/i/78e42ae1faab80cfa63d0826a9b4d0af6225971a6806a94ad969290386abc609/sociables-type-03.png)
![](https://freight.cargo.site/t/original/i/966ee8efa2c0e7668467315443217332574a3a61d9c8fa291d2e505f5dbe2ff6/pattern_sociables.png)
Ate lots of crackers with Ben Bashaw (CW) Kai Butler (ST) Kaz Bani (CBM) and Katie Boller (XD/ST)