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Sean McSherry



In Nabisco’s cracker portfolio, the Sociables brand had gone stale. We gave the brand a much needed refresh, by creating a new platform, messaging and identity system that positoned them as the perfect cracker for all things social.


The new identity draws inspiration from the shapes of the crackers and utilizes a blue color pallette that shares its association with popular social media sites.

The new brand platform, Feed Your Social Side, is all about encouraging consumers to use Sociables as a tool to not only satisfy their appetite for food but also for socializing.

Along with the new visuals we crafted characters based on the six different cracker shapes and gave them a unique backstory.

Ate lots of crackers with Ben Bashaw (CW) Kai Butler (ST) Kaz Bani (CBM) and Katie Boller (XD/ST)
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