PSST.. this site is way cooler on desktop!
Sean McSherry
Art Director
Art Director
Brooks Brothers
Brooks Brothers has dressed icons in every era from actors to artists to presidents. After more than 200 years, the brand has become a common thread among uncommon men.
student work
OOH
OLV: 15
Social
On social we’ll highlight stories of historical figures who’ve worn Brooks, and direct people to locations where they can unlock the uncommon thread AR filter.
AR/Experiential
At the locations we’ll also stencil QR codes on the side to promote the experience
After scanning the QR code, viewers will unlock the filter and get to see the Brooks Legends as if they were actually there.
👔 Subverted the fashion category with Craig Kissoon, (CW)
🎓 Made at VCU Brandcenter