Brooks Brothers
Brooks Brothers has dressed icons in every era from actors to artists to presidents. After more than 200 years, the brand has become a common thread among uncommon men.
student work
OOH
![](https://freight.cargo.site/t/original/i/02444b3fff8e5e0ba756afbef9dea2c3e69fc5c8f49cf0795a1750aecb20efe3/Brooks_subway_2.jpg)
![](https://freight.cargo.site/t/original/i/217c919315610b8820450bcf72dfa18ad4db2fa55fa2a043a8943d94ea4f3425/astaire.jpg)
![](https://freight.cargo.site/t/original/i/4a41a79d5a9013c6a6fdeb73e9e8aaeca4cefc6eebd67d1f9a66721f64f24aba/Miles_Davis.jpg)
![](https://freight.cargo.site/t/original/i/b0c6aa6081e10170d0877b5a290972297710d2c057214f6f35a20e4acfc1ad52/andy_warhol.jpg)
![](https://freight.cargo.site/t/original/i/fcff72440412f6fa7bc00c21fc2ce1cfa6fc68046c74247caea0bcc235491a36/Brooks_Subway.jpg)
OLV: 15
Social
On social we’ll highlight stories of historical figures who’ve worn Brooks, and direct people to locations where they can unlock the uncommon thread AR filter.![](https://freight.cargo.site/t/original/i/530dca8398d7b47d59613a1f27d687c5809f459f1667814bd5f9400f43d046bd/IGPost_COMP.jpg)
AR/Experiential
At the locations we’ll also stencil QR codes on the side to promote the experience![](https://freight.cargo.site/t/original/i/58f824f81dbf5fbc3aade7d9b86d7e260496daaf490920aa58dd63b019a0b03b/NYC-sidewalk.jpg)
After scanning the QR code, viewers will unlock the filter and get to see the Brooks Legends as if they were actually there.
![](https://freight.cargo.site/t/original/i/0986ef80314fbf4ee3618bb1d27403ecd23212eecbbd28221056c9d0d3c1c295/Brooks_AR.jpg)
👔 Subverted the fashion category with Craig Kissoon, (CW)
🎓 Made at VCU Brandcenter