Gap
Gap doesn’t always make the coolest clothes, but they make the best clothes for your coolest clothes.
student work
OOH
![](https://freight.cargo.site/t/original/i/1aae6a9f70e3b61cde7b95684e60811ce9100e977fca14b4ccd25d94748fefc0/GAP_MULRAL_FINAL.jpg)
![](https://freight.cargo.site/t/original/i/835c5a0dcdda1da4e141dbdfb61d1b104a3082968e11a7a5a5d4b6f2c82080d2/OOH_Billboard_Layer-Comp-1.jpg)
![](https://freight.cargo.site/t/original/i/df7eebde058035a71d1b7689336ee90625ce1ce7fff007fe73deb43f1af7fa30/OOH_Billboard_Layer-Comp-2.jpg)
![](https://freight.cargo.site/t/original/i/80672eb0aa69f41119c4aeeb59b614399c0decc8501c313ec2609993267f0a1d/OOH_Billboard_Layer-Comp-1.jpg)
Brand Partnership: Claim Your Gap
Gap will partner with Seat Geek to reserve spots in line at drops for highly anticipated items.![](https://freight.cargo.site/t/original/i/a4ec68efbdc489d21b3d98cf8f1298fcf4f755d8b6906dabedcffaf2efc5b76a/GAPxSeatGeek.png)
We’ll announce the the program on Gap’s social media in the days leading up to the release. Those who swipe up will be directed to a microsite where they can enter their info.
On the day of the event, we’ll hire people to wait in line for those who claimed their gap.
![](https://freight.cargo.site/t/original/i/f09c5701fef4c342e6922eb0d80aa7376f822dcd8d6e1a31daa4a1012736a95f/CYG_015.jpg)
We’ll also place floor markers in line.
![](https://freight.cargo.site/t/original/i/5872d09213c58e241c116dd9a504c7ffe29f1dcce25adf856afa72c1adce8665/gap-floor-graphic.jpg)
For those who can’t make it to in-person drops, we’ll create a lottery program for Gap App users who shop our basics collection.
And the press went absolutely wild for our idea.
![](https://freight.cargo.site/t/original/i/028ff795d395f52c0b24e8000f0b90a5adabd9da7a2bab677b63e3f15c752b5f/1GAP_PR.png)
![](https://freight.cargo.site/t/original/i/19f46fa107db6ae7408ebead47ea4890a09d492af42e4e4e020dd014d8c57eb9/GAP_PR.png)
👕 Subverted the fashion category again with Craig Kissoon, (CW) Total Success!
🎓 Made at VCU Brandcenter
We do more than just fashion I promise︎